Date: February 2017 - November 2018
Client: Voya GmbH
Role: Product Designer
most valuable USP, the personal service, and conversational commerce experience. To build on existing user experience, I decided to trigger the search masks with the "Plus button" next to the text input, as it is on iMessage, WhatsApp, and other messaging apps.
Instead of designing another flight search mask, I wanted to create an experience which leads the user towards his goal without bombing him with questions. My selection of colors was intended to be the opposite as the rest of the app, in order to underline visually, that the user is now in a separate section of the app.
So I decided to request all needed information about the journey piece by piece.
One of the main crossing points between OBE and Conversational Assistance is transmitting the request. Since we've found out that users write incomplete sentences, I had the idea to transfer the JSON payload from the filled mask with a chat message. Whenever a user sends a request through express, the system sends the payload with a sweet message as the user.
One of Voya's most remarkable features is that you'd received the best fitting options tailored for you. Since this is not what an OBE is, I just added as the last option to the widgets a see all options widget which leads the user to an exploration process. Here you can configure your journey and filter out unwanted once through a self-exploration experience.